As a global leader in high-pressure fluid processing, Microfluidics have developed technology across their industry-leading Microfluidizer® processing equipment for unrivalled results in technical applications such as nanoemulsion, cell disruption and particle size reduction.
With conventional sales presentation slide-decks spanning many hundreds of pages, they saw an opportunity to streamline this into a more dynamic format, and introduce interactivity in the form of video explanations, animated process metrics and pop-up product specifications.
Through our digital StiloTouch platform we developed a media-rich environment, which gave the global sales and marketing team a consistent messaging approach, whilst having offline access to a wealth of engaging content to draw on in presentations, 1-2-1 meetings and detailed customer conversations. The ability to move seamlessly from section to section as the conversation demands, coupled with the reassurance they always have everything they need for value-added delivery, is a real game-changer for the team.
Our work on the digital marketing side was complemented by a literature refresh, which ensured the messaging related directly to their customer’s challenges, and demonstrated the technical advantages and unsurpassed benefits of their equipment. Working with the team across Canada, the US, Europe and the UK, we developed a clear visual design language, placing emphasis on the appropriate messaging and telling their story through a clear and concise approach to design and placing the product as hero.