Sienna X are the market leading professional sunless tanning brand. With an enviable list of celebrity advocates including Jessie J and Ellie Goulding, Sienna X needed professional presentation and video content to fully exploit their social media presence, demonstrate best techniques, and promote appearance events around the UK.
We were instrumental in suggesting bringing sales and product information into a digital ePub platform for the sales team to use at events, on the road or for brand profile raising. Sienna X needed an impactful, adaptable and easy-to-use way of showcasing their premium products. We had already assisted with photography and video content for online use, and so it was a natural step to repurpose this for their iPad-based StiloTouch.
After defining their customer journey and the information they required to close a sale, we developed a structure which ensured key products could be selected for discussion easily and quickly. We built in animated content for product highlights, and numerous videos to demonstrate application techniques. By designing a suite of bespoke icons, their StiloTouch further developed their brand identity and signalled additional interactive content to the sales team. This gave them additional value from the assets they already had, and ensured consistency across their digital and print marketing.